Reprinted from Endurance News, January 2013, monthly publication of the American Endurance Ride Conference, www.aerc.org, 866-271-2372 As Ride Managers, we have a lot more power than we realize with regard to whether that brand-spankin’ new rider at our ride becomes an AERC member. Sure, some newbies (and I use that term with the utmost respect … Continue reading Hooking the Newbies!